WASHINGTON, June 19, 2013 — It’s no secret that, during the last couple of years, Huawei has been trying to get itself noticed on the United States and Western European smartphone markets, but without much success.
Last year’s Huawei Ascend P1 and Ascend D Quad had everything going for them when they were initially announced at the beginning of the year (CES 2012 and MWC 2012 respectively). However, their release dates were pushed back for months on end. When they finally became globally available they proved to be nothing more than OK-ish mid-range devices.
As we have said countless times before, mobile technologies evolve at an incredible speed. What today is regarded as being top-notch, 6 months later will only be regarded as acceptable.
If you add to the oft delayed launch of the company’s offerings to Huawei’s limited marketing campaigns, and then factor in the reality that US citizens don’t yet fully trust this Chinese brand, you’ll understand why the company hasn’t even made a dent in the vast U.S. mobile market. However, Huawei is not giving up and is hoping that its latest and greatest device, the Huawei Ascend P6, will be able to attract Westerners’ attention.
Huawei Ascend P6 Overview
Announced yesterday in London, the Huawei Ascend P6 is definitely a looker. From its incredibly thin frame (6.18 mm / 0.24-inch thick - the world’s slimmest smartphone), to its iPhone-resembling aluminum edges and overall attention to detail, the Ascend P6 is closely following in HTC One’s footsteps, which still reigns supreme as far as build quality is concerned. Obviously, Samsung Galaxy S4’s so called “cheap plastic” case is no match for Ascend P6’s premium feel.
As far as processing power goes, the Huawei Ascend P6 is definitely no slouch. The smartphone features a quad core 1.5 GHz Cortex A9 CPU (Huawei’s own home brewed K3V2 SoC), 2GB of Ram and 8GB of internal storage, expandable via a microSD slot.
The device also features a 4.7inch LCD display (720p resolution, 312 ppi), an 8MP rear-facing camera and a surprisingly powerful front-facing sensor (5MP in case you’re wondering). Everything is being powered up by a 2000mAh battery and the unit runs on Android 4.2.2 with Huawei’s own Emotion UI on top.
So, will the Huawei Ascend P6 help the company gain market share in the US?
Well, it depends. It’s obvious that the manufacturer has made some compromises here. True, the handset’s slimness is a pro feature. But for a few millimeters extra, the Ascend P6 could have boasted a bigger battery and perhaps an 1080p display. The current 720p looks good enough, but the industry standard is 1080p for flagship phones.
The 5MP front facing camera might be a great accomplishment, but only for those who video-chat a lot or like to take frequent self portraits. Therefore, we don’t think this is a must-have feature for the majority of smartphone enthusiasts.
More importantly, Huawei didn’t mention anything about LTE support. It goes without saying that, in order to make it in the U.S., your phone needs to support LTE. It’s not impossible for an LTE model to be in the works, but this will probably mean that the Ascend P6 will gain some extra weight or that the SoC will be replaced with an LTE enabled one.
Before announcing a verdict we’ll have to wait and see how Huawei will play its cards. The Ascend P6 definitely has potential but its success mostly depends on the few aforementioned factors.
What do you think? Are you interested in buying the Huawei Ascend P6? Do you think that it will be picked up by an U.S. carrier? Let us know your thoughts in the comments section below.
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