Political campaigning: Lawn sign politics

One mayoral candidate pledged to put his signs out after Labor Day to avoid political sign clutter.

EAGAN, Minn. - Michael Maguire pledged to hold on putting out his political lawn signs until after Labor Day.  Why? He wasn’t in a primary election. And, he thought the campaign season has been lengthening and voters may become fatigued. He did not want to contribute to a summer of political sign clutter.

Do you find the political season too long? Do you love or hate the lawn signs?

When you see a sign, do you think “I would like to know more about this candidate?” Or, “I can’t wait until after election day for the signs to disappear!”

Maguire is the current Mayor of Eagan, Minnesota. It is the eighth largest city in Minnesota (population 67,448).  He has served one term and is up for reelection in November, 2010.

Michael Maguire: No lawn signs before Labor Day pldege

Michael Maguire: No lawn signs before Labor Day pldege


 “Yesterday I talked with a resident who appreciated that my lawn signs just went out this weekend,” Maguire said during a telephone interview. “More questions have come from political campaign strategist about the wisdom of it.

The other mayoral candidate is Joey Browner. He is a former professional football player for the Minnesota Vikings from 1983-1991. The Vikings are a beloved team.

Thus, the competition for name recognition is high in the mayoral race.

Name recognition is the primary goal of lawn sign candidate marketing. Using the old rule of seven, the strategy is that if a person sees a name multiple times they will remember it.

Political lawn sign clutter

Political lawn sign clutter


In my neighborhood I know that at least one neighbor does not like lawn signs. That is because our neighborhood covenant forbids lawn signs. We did not live here when the covenant was written so do not know the precise thinking behind the policy. Nor do we know the neighbor(s) who came up with the idea in the first place.

This is the first political season that I have thought much about the political choices around lawn signs. Not Maguire. On his web-site he asks:

“Is a ‘Summer of Signs” necessary?

The Maguire for Mayor campaign is working to preserve the beauty of our community and reduce unnecessary political sign- clutter-through the summer.  He’s calling on local and statewide candidates who are not in competitive primary elections to pledge: “No campaign sign before its time,” and to wait until after Labor Day to distribute and display campaign signs.”

Now the signs are out. And the political campaign via lawn signage begins.

Please Comment: What do you think of political lawn signs? Does your neighborhood or community have any ordinances about signage?

Note: Mayor Maguire is the brother-in-law of the writer.

Photo Credit: Maguire for Mayor campaign website

Leadership development expert & consultant, Donna Rae Scheffert helps propel people toward their goals easier, faster, and with more fun. Sign up for a RSS feed and read more from Donna Rae at Online-Leadership-Tools.  Follow Donna Rae on Twitter or LinkedIn.

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Donna Rae Scheffert

Donna Rae Scheffert is a facilitator, consultant and writer. Find more information online at www.online-leadership-tools.com

She lives in Minnesota with her husband and teenage son and daughter.

Honors and awards include University of Minnesota -Distinguished Extension Campus Faculty Award; Minnesota Rural Futures-FUTURES award; and numerous state and national awards for programs and publications.

Scheffert is an author of practical fieldbooks: Committees That Work: Common Traps and Creative Solutions; Social Capital, Building Leadership Programs, and Facilitation Resources available from http://www.online-leadership-tools.com/Scheffert-Tools.html

Donna Rae is also a Senior Consultant with www.Action-Wheel.com and an Associate with www.deepSEEconsulting.com.

Her civic participation includes: Board Member-Community Action Center; Board Member-Women’s Philanthropic Group, and soccer team coordinator.

Photo Credit: Amber Procaccini

Leadership development expert & educator, Donna Rae Scheffert knows how public action by others for others improves lives - she helps people to get involved and provides tools to propel them toward their goals easier, faster, and with more fun. Read more from Donna Rae at www.online-leadership-tools

Follow Donna Rae www.Twitter.com or www.facebook.com or www.linkedin.com





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