With the costs of marketing a movie now roughly ten times that of what it was in the nineties, one important key to any film’s success is the international market. And in that international market, no country seems to be more important these days than China.
The Hobbit has earned more than $892 million at the box office so far, with, at the time of reporting, approximately $608 million of that received from international markets. Now securing the oft elusive and coveted Chinese theater slot, The Hobbit is expected to soar past the $1 billion mark within weeks of its release date here.
Another foreign film to the Chinese market is Sony’s Skyfall which recently received a release date in China of January 21st.
The release dates, more than thirty days apart, gives Chinese domestic films a full month, from January 21 to February 22, a time that includes the coveted Chinese New Year holiday (February 10 and 11) free from foreign release date competition, though The Hobbit should continue to do well post what will surely be a blockbuster opening weekend.
Life of Pi, the fantasy adventure film from director Ang Lee and based on the novel by Yann Martel (2001), has already made its mark on the Chinese market, ‘reeling’ in over $90million to add to strong domestic and international dollars.
Recent box office reports are that Life of Pi is out performing The Hobbit with more than $35 million this past weekend alone, moving the film over $450m in earnings.
Life of Pi is the highest grossing Hollywood film on the Indian market for 2012, and is outperforming The Hobbit in Australia. With the popularity of American films on the foreign market, Chinese officials aggressively protect domestic film brands as American films have dominated international, including the Chinese market, for the past few years, including 2012.
Keeping clicking right here at Washington Times Communities for more actors and film to come…
This article is the copyrighted property of the writer and Communities @ WashingtonTimes.com. Written permission must be obtained before reprint in online or print media. REPRINTING TWTC CONTENT WITHOUT PERMISSION AND/OR PAYMENT IS THEFT AND PUNISHABLE BY LAW.