WASHINGTON, October 10, 2011—Officially Steve Jobs died on Wednesday October 5th at or about 3:00pm in his home, surrounded by family and friends.
The cause of his much too early death has been announced as respiratory arrest and tumor, which seemingly harkens to his over ten-year battle with pancreatic cancer.
It is hard to find anyone who does not credit Steve Job for being an innovator, marketer and first class capitalist who turned around the nearly bankrupt Apple into a more than $65 billion a year business.
His introduction of the iMac, iPod, iPad, iPhone seemed to strike a chord with a joyfully narcissistic consumer base that knows life happiness is only an ‘i’ away.
And we bought it with gusto.
The “I’m a Mac” commercials not only propelled actors Justin Long “I’m a Mac” and John Hodgman “I’m a PC” to a collective consciousness, it became a part of our global lexicon. We were shown that being “a Mac” was hipper, more creative, just a bit cooler - and yet we could still get the job done.
Only in colors that were a bit brighter. Fonts that were more creative. An operating system that is never sick. A phone that keeps me connected. A soundtrack for my life.
In simple words, in creating the ‘i’ brand, Mr. Jobs created products that focused on the consumer market. What the consumer wanted, and how the consumer would use it, well before we, the consumers had any idea that life would not be anywhere near complete without the ‘i’ that Steve Jobs gave us.
Steve Jobs deserved a longer life. Not because he was a great guy to work for - we have all read about how temperamental he could be. Not because he was a brilliant inventor with the powers beyond mere mortals.
He deserved a longer life, because he was “Mac.”
Thank you Mr. Jobs. Because of you, I too, am a Mac.
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