PASADENA, Calif., May 23, 2012 — The fifth annual Concorso Ferrari brought over $100 million worth of magnificent automobiles to Pasadena for the enjoyment of car lovers. The Ferrari Club of America Southwest Region event was first held in 2008, and provides members the opportunity to display their beautiful cars in Old Pasadena, on historic Colorado Boulevard. Participation is limited to 150 of the finest new and vintage Ferraris.
Why do we love looking at cars we would never own or ever attempt to drive? For some it’s the pure aesthetic appreciation of a beautiful machine, or the appreciation for exquisite engineering. Many others love the brief, vicarious immersion in the Ferrari mystique without the expense or responsibility of actually owning one. The many Ferraris that we saw on display were a free and exhilarating feast for the eyes.
High-end cars are a symbol of wealth and social status. They separate the boys from the men. That people can still own cars like this tells us that some people are still doing well in the U.S. economy. The maintenance costs alone on a Ferrari could run you anywhere between $20 and 50 thousand per year. People own them for some of the same reasons that others like to look at them - aesthetic appreciation, the love of engineering skill - but there can also be an element of display.
A Ferrari is like the feathers on a peacock or the antlers on an elk.
But some, free of pretense or pride, just love sharing their passion. “We hope that car enthusiasts, casual shoppers, and the area merchants alike will enjoy the more than 50 year evolution of design and technology of the vintage and contemporary Ferraris to be displayed for this year’s Concorso Ferrari,” noted Tex K. Otto, President, FCA Southwest Region.
It was a glorious day of fun in the sun as Ferrari fans strolled along the flanks of Colorado Boulevard. People from all across California gathered to admire the stunning array of classic, unbelievable vehicles. Ferrari fans (the car is Italian, so perhaps we should call them “lovers”) were able to talk to car owners, listen to on-site interviews, and explore all that Old Town Pasadena has to offer on the side. This was every car lover’s dream.
It was also one of the most exciting and expensive displays of Ferrari cars and other vintage cars ever to be hosted in Old Town Pasadena. Over 100 fine vintage and contemporary Ferraris were displayed so that fans could explore their passion. Ferraris of many different years and current models arrived from around the country.
Steve Tillack, a Ferrari owner who specializes in Ferrari sales and acquisitions, stood by watching car novices drool (discretely, preferably into a towel) over the most expensive car at the show, a $1.4 million Ferrari
race car. “This is my baby!” he told fans.
There were five to ten thousand owners, enthusiasts, car lovers, and spectators in Pasadena to enjoy the show. It really was something that had to be seen and experienced in person. Only Ferraris from 1999 and earlier were eligible for awards, while more contemporary Ferraris were featured only for display.
Judging followed FCA National guidelines. The International Advisory Council for the Preservation of Ferrari Automobiles offered awards presentations in up to 10 classes, judged by the most renowned Ferrari experts.
“Ferrari” is synonymous with innovative design, quality, performance, heritage, and the racing world. Notable cars that were on display were a Pebble Beach winning 250 Series I Cab, a Cavallino 250 SWB (which won Best of Show), and the Agnelli 400SA fresh from the Ferrari Museum in Maranello, a Concorso Italiano. The platinum-winning 400SA was joined by a racing legend, one of only six produced Vignale 225S.
There were many sponsors displaying the latest sports and luxury cars to support the event: The Auto Gallery with Ferrari and Maserati; Galpin Premier Collection with Aston Martin, Lotus and Spyker; Sage Auto Group with GTR and Mercedes-Benz.
Concorso Ferrari 2012 was made possible by the Ferrari Club of America Southwest Region and the sponsorship of partners including: The Auto Gallery, Meguiar’s Car Care Products, Reliable Carriers Inc., Beverly Hills Classic Cars, Fast Cars Ltd., Galpin Premier Collection, Giovanna Wheels, Premier Motorsports, Sage Automotive Group, Barrett Jackson Insurance, Putnam Leasing, Art Center College of Design, Old Pasadena Management District, The City of Pasadena, the Pasadena Visitors Bureau, and Pasadena Magazine.
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