Cure for the common love life: A vacation

If you think a vacation won't put some spark into your love life, think again. Photo: Travel Agent Academy

LOS ANGELES, CA, May 28, 2013 —An online survey shows that 86 percent of American consumers think vacations equal happiness.

The Expedia® Pleasure Index, an online survey conducted by Harris Interactive for Expedia and as reported in Travel-Intel, sought to examine whether there is a link between vacations and happiness.

Turns out there is. What the survey showed in some well-chosen words is that Americans believe vacations make them happier than their marriages, happier than their religions, happier than weddings and birthdays, and even happier than spending time with their cats. 

Do Vacations Lead to Better Sex?

Among vacationers who take a vacation in a typical year with their spouse or partner, “pleasure” is the word: 88% of those surveyed report being at least somewhat likely to be intimate. On the whole, nearly 40% of Americans who take any vacation in a typical year and have a spouse/partner report being “somewhat to much more likely” to be intimate while on vacation. Only 12% report being “somewhat or much less likely.”

Those who have taken a vacation within the past year, or even within the past four years, are more likely to be satisfied with their love life than those who have not gone on a vacation in five years or more.

Is Once Enough?

The study revealed that those who vacation three or more times per year are more likely to be satisfied with their love life than those who take vacation two or fewer times.

Are Vacations Forever?

Those who traveled with their spouse, and only their spouse, on their last vacation are “much more likely” to indicate that they are satisfied with their love life than those who took their last vacation alone, or traveled with family or friends only. Also, married individuals who traveled with their spouse only on their past vacation are “much more likely” to associate vacation with their overall happiness than those who spent the past vacation alone.

Do Men Like It More than Woman?

According to the Expedia Pleasure Index, men take more pleasure in vacations than do women. Overall, the average number of vacations per year is three, although men who vacation take four vacations per year on average, while women take three. Men also take longer vacations. On average, they take two vacations per year that are five nights or longer, while women take only one such break per year.

What are the Best Places for Pleasure?

A third (34%) of Americans who have ever taken a vacation visited an urban/city destination during their most recent vacation, while 27% visited the beach and 13% visited the countryside. 

1.            Atlantic City

2.            Florida Keys

3.            Oregon Coast

4.            Cape Cod, MA

5.            Sedona, AZ

6.            Santa Barbara

7.            Palm Springs

8.            Barcelona (SPA)

9.            Charleston, SC

10.          Rome (IT) 

Are Vacations the Antidote for Work?

Over six in ten U.S. adults – 63% – define a vacation as 4-7 days in length; only 6% of consumers were willing to call a 1-2 day break a “vacation.”

Less than half (45%) of employed Americans report a general level of satisfaction with their job, and a similar number of Americans (47%) report satisfaction with their love life.

The majority of employed vacationers who take one or more vacations in a typical year do make a habit of checking in with the office. Roughly one third (32%) of these vacationers check in at least once a day. And while 59% of men make a habit of checking in with the office, only 49% of the women do. However, a full 46% of employed Americans who take any vacations in a typical year report that they “never” check in with work while on vacation.

So now vacationers know just what company surrounds them as they indulge new – and old – travel habits this summer and say goodbye, for a while, to ho-hum.

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Lark Gould


Lark Ellen Gould is an award-winning journalist who has spent the last few decades reporting on news, trends and nuances in the travel industry for top travel publications with a focus on Las Vegas, California, Africa, Asia, Pacific and the Middle East.
As a veteran news reporter covering hot spots (and cool spots) around the world, Lark knows where to go – and where not to go. Follow her findings in the Communities Digital News, LLC at The Washington Times where she is an associate editor for Food & Travel; also Larkslist and Travel-Intel, a weekly news publication that goes out to the travel industry.

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