Countdown for space tourism ignites at Spaceport America, Las Cruces

Space Tourism is about to take off in New Mexico with some Disney flair and Virgin know-how. Photo: Spaceport / Lark Gould

WASHINGTON, January 29, 2012 – What we know about sending tourists to space is this:

Travel to the stratosphere, and possibly beyond, is closer than you think in an otherwise unremarkable spot outside Las Cruces, New Mexico. That’s where Spaceport America is digging in – and building out – in an all in effort to launch commercial flights into space.

The tick tock is loud and clear toward a 2014 launch date when Virgin Galactic is set to send its first six-passenger space travel initiative into a suborbital wonderland of light and dark where the curve of the earth illuminates the vast nothingness of the great beyond.

While the prospects for space tourism are not new – indeed you can count nearly a half dozen aerospace companies flirting with some element of space travel for the “common man”– what is new is what is destined to be ground zero for managing this new form of travel and tourism: and that would be Spaceport America.

According to recent articles in Travel-Intel, with a cost of $209 million the politicos of New Mexico are putting out the welcome sign to space travel companies by building this 18,000-acre space park in the desert. And Spaceport America is inviting in the bells and whistles that will make it a must-stop hub on the way somewhere, if not the destination itself.

Disney, as well as other cutting edge creativity companies, have been invited to bring in their imagineers to design the visitors center of all visitors centers. So far, it is to be a 22,000 square foot facility that will be both educational and entertaining and serve as the jump off spot for tours of the grounds.

Currently, there is not much there but dirt, asphalt and a scattering of empty buildings. The spot is around 50 miles (and a good 90-minute drive at this time, but a new, direct road is in progress that will shave 40 minutes) from Las Cruces, New Mexico at a remote spot just outside Truth or Consequences (blink and you’ll miss it), New Mexico, and perhaps 10 miles from White Sands Missile Range on the back side.

The sky there is protected from any flights except space launches – no Southwest Airlines contrails bisecting the aerial views. And the road there – two lane from Truth or Consequences for about 20 miles with nothing around – keeps the location somewhat shielded and secret. Truth or Consequences remains a small town of around 3,000 residents with a cluster of mineral springs near an early-20th century dam.

A few motels welcome the drive-bys but, to date, except for occasional murmurs from Richard Branson about building a Virgin-branded luxury property somewhere in the vicinity, there is little in the hospitality category that will be able to accommodate the expected 200,000 visitors annually who will be making the trip to the visitor center.

And there is very little around to accommodate the 546 elite class CEOs and celebs that have already paid their $200,000 per seat – and the 85,000 wait-listers itching to do the same. (Names like Katy Perry, Ashton Kutcher, Brangelina, Princess Beatrice of York and Michael Dell have been bandied about on the shortlist so far).

However, that is, possibly, some of the area’s true charm.

“We’re looking at an expected 200,000 to 500,000 a year passing through Las Cruces to get to the Spaceport just to visit the Visitor Center,” says Philip San Filippo, Executive Director of Las Cruces Convention & Visitors Bureau. “There is not a lot to do out there in the desert so we are preparing to show them what Las Cruces can offer.”(see Las Cruces article in this publication).

The Spaceport will not be a place where executives and superstars can park their private Gulfstreams, head into the cockpit and take off for a meeting on Mars. The closest private airport is Las Cruces and the closest commercial airport is El Paso (ELP), TX, about an hour’s drive east of Las Cruces. Las Cruces, itself, is a sleepy town with mostly Holiday Inns and express-style hotels and a dotting of taco restos and cafes.

Still, it’s a quirky place with plenty to see and do to make three days go by quickly and enjoyably.

Three days? For those who are taking the flight, three days is the number of days needed for training and mission completion. For those who are not taking off but attached to someone who is, three days – or maybe two days – is what there will be to pass with distractions other than watching a space craft with a loved one in it take off to some point 70,000 feet above the earth for a few hours on the third day.

“There is really not a lot to watch so, as entertaining as we make it for those accompanying a flight passenger, all they are really going to see is the mother ship taking off horizontally like an airplane taking the smaller ship upwards at a steep trajectory. Eventually, that spacecraft disengages, floats around above the atmosphere for awhile and then comes back to earth. There will be lounges and lots of screens showing what is going on inside and around the aircraft – trust me this will be the most hooked in operation out there. And we will create a “Nasa” like operations effect to impress when, in fact, given the technology today these flights practically run off an iPhone,” says Aaron Prescott a space engineer and business operations manager for Spaceport America.

At the moment, there is little around except what will be the operations center. For now it is an empty building with a huge curved window in the shape of an eye overlooking a two-mile long tarmac that is 200 feet across and three feet thick. The building blends in with the landscape with the look of a sloping sandy berm – nearly indistinguishable from the land.

As we drive out onto this area, our vehicles are inspected manually and painstakingly for any debris that might dislodge, find its way to the runway and cause havoc with a rocket aircraft.

At an imperceptible spot some five miles away another aerospace company called Armadillo is busy experimenting with a similar concept in space tourism, although using a straight up and down Buck Rogers-style rocket model.

In fact, Prescott says, there’s room there for 17 aerospace companies to rent space within this expansive infrastructure and create their own test pads and rocket ports in a kind of aerospace pad business park – all prescient preparations for the big boom in space travel to come.

Several states are working to attract business from a burgeoning list of space companies who see a future in point-to-point commercial space travel. Prescott notes there are nine such places in progress or planned in the US so far.

Tours of Imagination

With as little as there is to actually see at Spaceport America, there is plenty of demand for tours of the area mixed in with futuristic tales and stops at scenic fun spots around Truth or Consequences. These three-hour tours are available through Follow the Sun Tours, the only company allowed to work with Spaceport America. They launch half-day explorations Friday, Saturday and Sunday from Truth or Consequences for $29-$59 per person, depending on age.

Timelines to Space

The earth is expected moving on the proposed Visitors Center early this year for an end of the year or early 2014 completion. The Disneyesque facility will be selling tickets for tours of the launch grounds and will also be providing incentives for people to reserve and purchase in advance. It will likely not be selling seats on any flights, though.

Much is still in question regarding logistics: whether roadtrippers will be allowed to drive themselves to the Visitors Center or whether the experience will start in Truth or Consequences with shuttles to the site. Not all has been set in stone.

“It’s easy to get lost out here,” says Prescott.

Tourism officials in Las Cruces hope the Spaceport will result in an upgrading of available hospitality choices there and start a wave of outside interest in the town.

“When you are talking 200,000 to 500,000 people a year, coming through this town that is a lot of tourism and we want to make sure those visitors spend some time in this city,” says San Filippo.

And Las Cruces may be just small enough, cute enough and quirky enough to pull it off. 

This article is the copyrighted property of the writer and Communities @ Written permission must be obtained before reprint in online or print media. REPRINTING TWTC CONTENT WITHOUT PERMISSION AND/OR PAYMENT IS THEFT AND PUNISHABLE BY LAW.

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Lark Gould


Lark Ellen Gould is an award-winning journalist who has spent the last few decades reporting on news, trends and nuances in the travel industry for top travel publications with a focus on Las Vegas, California, Africa, Asia, Pacific and the Middle East.
As a veteran news reporter covering hot spots (and cool spots) around the world, Lark knows where to go – and where not to go. Follow her findings in the Communities Digital News, LLC at The Washington Times where she is an associate editor for Food & Travel; also Larkslist and Travel-Intel, a weekly news publication that goes out to the travel industry.

Contact Lark Gould


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