Qatar Airways' TV commercial with Barcelona stars is huge hit

WASHINGTON, Aug. 27, 2013 — A new TV commercial released by Qatar Airways to coincide with company’s three year partnership with Spain’s superclub FC Barcelona is generating huge interest on the web. The commercial features a plane landing in “The Land of FC Barcelona.”

Numerous stars from the Barcelona team appear in the ad. Lionel Messi is seen leading a dance class; Gerard Pique plays a customs officer; Neymar rescues a passenger’s luggage; Sergio Busquets and Andres Iniesta paint a mural on a wall with soccer balls covered in paint, while former England ace Gary Lineker makes a cameo appearance as a taxi driver. In the climax of the ad, defender Carles Puyol heads a flower pot as it falls from a windowsill.

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“Qatar Airways” will be written on the Barcelona’s jerseys until 2016.

“We have 300m fans around the world and thanks to Qatar Airways we can build connections with them,” said club President Sandro Rosell at a presentation on Monday. “Also, Qatar Airways’ relation with Barcelona Airport is getting more important every day.”

The shirt deal is worth over $39 million per year. Barcelona will get a $6.5 million bonus if it wins the Champions League.

John Haydon wrote a weekly soccer column for The Washington Times for 20 years. He has covered two World Cups and written about Major League Soccer from the league’s inception in 1996.

Follow John on Twitter at @Johnahaydon or email

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John Haydon

John Haydon has covered soccer for The Washington Times for two decades. He has reported on international soccer events in Germany, South Korea and Spain. John hails from Birmingham, England and has lived in the Washington D.C. region for over twenty years.  

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