WASHINGTON, June 27, 2012 - UEFA Euro 2012 continues to pull in big ratings for the ESPN networks. American soccer fans are loving this event and ESPN’s rating are up 31 percent compared to the tournament in 2008.
Last Sunday’s quarterfinal match between Italy and England, a 0-0 tie won by Italy 4-2 in a penalty-kick shootout, on ESPN was seen by an average of 2.968 million viewers, bigger than any in 2012 or 2008, except the 2008 final on ABC (3.760 million for Germany vs. Spain).
The four Euro 2012 quarterfinal matches (June 21–24) delivered an average of 1.463 million television households and 1.918 million viewers – up 31 percent in both households (1.116 million) and viewers (1.459 million) compared to the quarterfinal round in 2008.
Through 28 matches (group stage and quarterfinals) ESPN’s live English-language presentation is averaging 889,000 households and 1,144,000 viewers — up 61 percent and 63 percent, respectively, versus the same 28 matches in 2008 (552,000 households and 703,000 viewers).
The top 10 metered markets through the group stage include: New York (1.9), Miami-Ft. Lauderdale (1.8), Providence (1.5), Los Angeles (1.3), Washington, DC (1.3), San Francisco (1.2), Richmond, Va. (1.2), Atlanta (1.2), Austin, Texas (1.2), and San Diego (1.1)
For over 20 years John Haydon wrote a weekly soccer column for The Washington Times. He has covered two World Cups and written about Major League Soccer from the league’s inception in 1996.
Follow John on Twitter at @Johnahaydon
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