The English Premier League continues to grow in popularity in the U.S.
Last Monday’s Barclays Premier League match, a 1-0 home victory for Manchester United over Arsenal, was seen on ESPN2 by an average of 438,000 homes (570,000 viewers, P2+), making it the most-watched Premiership telecast on U.S. cable television, according to Nielsen.
The telecast proved better than the previous high – 420,000 homes (526,000 viewers) for Manchester United vs. Chelsea on Saturday, April 3, 2010.
Through the first 21 matches of the season, ESPN2 is averaging a 0.3 household rating, 261,000 households and 324,000 viewers, increases of 50% in ratings (0.2), 24% in households (211,000) and 25% in viewers (260,000 P2+) versus the first 20 matches in the 2009 – 2010 season.
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