Charity auction celebrates James Bond’s 50th birthday in London

From Dr. No to Skyfall, Christie's auctions off memorabilia from all 23 James Bond films to celebrate 50 Years of Bond and raise millions for charities. Photo: James Bond at 50: AP/Alastair Cooks

SAN DIEGO, October 5, 2012 – A lot of bad guys have wanted a piece of super agent 007 James Bond over the past 50 years. In London Friday night, one person drove away with Bond’s car, while another one got into his swim trunks.

In London Friday night, generous bidders used their bidding numbers as a license to kill competitors for the chance to own James Bond memorabilia from some of the 23 Bond films including the upcoming new edition, “Skyfall.”

The event celebrates “Global James Bond Day” and 50 years of Bond movies. The latest film, “Skyfall,” arrives in November. All of the items were donated from the EON Productions archives.

Christie’s International auction house offered 11 lots live in front of an invitation-only VIP audience of 600 James Bond fans, including several via telephone.

The most expensive item sold: a 2008 Aston Martin V12 DBS used by Daniel Craig in the film “Quantum of Solace,” which sold for $389,280, far above the expected bid. The six-liter engine in the automobile “plays a dramatic role in the opening sequence of the film” in which Bond skillfully navigates winding roads,” according to a Chrsitie’s news release.

Now you know what it costs to get into James Bond’s pants: these La Perla swim trunks worn by Daniel Craig sold for $71,725 at auction in London Friday night. Photo: AP/Alastair Grant.

A pair of La Perla swimming trunks worn by Craig in “Casino Royale” sold for $71,725, $60,000 more than the expected estimate. The bidders were encouraged to be generous by actresses Judi Dench, who plays M, and Samantha Bond, who is known for her role as Miss Moneypenny.

The second-highest price tag of the night was $253,801 paid for an Omega Automatic Seamaster Professional “Planet Ocean” watch worn by Craig in “Skyfall.” It had been estimated at far less.

A navy, wool Tom Ford suit worn by Daniel Craig in the new Bond film due out on October 26 sold for $75,616. Former 007 Roger Moore conducted the auction for a copy of the orchestral score for “Skyfall.” Signed by the singer Adele and co-writer Paul Epworth, this sold for $22,192.

The live sale raised 752,050 pounds, or $1,213,808 U.S. dollars. Proceeds are going to a dozen charities including UNICEF.

This 2008 Aston Martin V12 DBS driven by Daniel Craig in the film Quantum of Solace sold for $389,280, far above the expected bid. Photo: AP/Alastair Grant.

If your invitation got lost in the mail, not to worry. Forty-two more lots of Bond memorabilia are being offered by Christie’s in an online sale that ends on Monday, October 8, at 9 a.m. Eastern Time. So far, bids have raised another $581,040, according to Christie’s. See all of the remaining lots here at the Christie’s website

You might want to take a look at the pair of Tom Ford black enamel coat-of-arms cufflinks by Tom Ford worn by Daniel Craig as James Bond in “Skyfall.” Only 30 pair were made for the film. Each has a circular plaque with central Bond family coat-of-arms bearing the motto ‘Orbit Non Sufficit’ (The World Is Not Enough) within a black enamel surround, signed by Tom Ford. The current bid is 18,000 pounds, or $29,052.

How about one of six “Moonraker” shuttle models from the film of the same name? The ship was created by the villain Drax to be launched from his control center in the Amazon to transport his selection of perfect human specimens to his Space Station, from where he plans to wipe out the human race on earth and re-create humanity with his master race. The current bid is an out of this world $64,560.

But remember, it’s for charity!

The Associated Press contributed to this report.

Gayle Lynn Falkenthal, APR, is President/Owner of the Falcon Valley Group in San Diego, California. Read more Media Migraine in the Communities at The Washington Times. Follow Gayle on Facebook and on Twitter @PRProSanDiego.


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Copyright © 2012 by Falcon Valley Group

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Gayle Falkenthal

Gayle Lynn Falkenthal, MS, APR, is President of the Falcon Valley Group, a San Diego based communications consulting firm. Falkenthal is a veteran award winning broadcast and print journalist, editor, producer, talk host and commentator. She is an instructor at National University in San Diego, and previously taught in the School of Journalism & Media Studies at San Diego State University.


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