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Culture Follows Structure


New infrastructure, technologies and policy change people's behavior, which changes social norms and values.Photo: rjones0856 (Flickr)

The only place I’ve been sailing is in Colorado.  It hardly makes sense to imagine sailing in Colorado.  The natural bodies of water are mostly streams and rivers.

But, build a dam.  Create a reservoir.  And, the possibilities begin to emerge.  Sailing is possible in Colorado.

I first heard the phrase “culture follows structure” coined by William G. Ouchi in his book Making Schools Work.

The idea is that changes in infrastructure, technologies and policy change people’s behaviors.  Behavioral changes, in turn, change people’s – and eventually society’s – attitudes, opinions, norms and values.  When new technology, for instance, becomes ubiquitous in our lives, we must decide which new behaviors are acceptable and which are not.  

Conversation at Drive-Thru

Conversation at Drive-Thru

For instance, is it okay to text and drive?

The Amish have long understood that culture follows structure.  I ignorantly believed that the Amish were merely luddites.  That’s far from true.  Amish communities have an elaborate process to evaluate whether new technologies will reinforce or undermine their culture.

Telephones are not allowed in Amish homes.  A ringing telephone, as we all know too well, interrupts family time – a central element of Amish life.  It is okay to have a telephone in the bard, however, in certain Amish communities.  The telephone is the best way to summon help if a family member is injured.  And the phone helps facilitate Amish business transactions just as it does for you and me.

Howard Rheingold details the Amish approach to adopting – or not – new technologies in his decade old Wired Magazine article, “Look Who’s Talking.”

It’s good to be aware that changes in policies, infrastructure and technology will change our culture.  Open enrollment laws in Colorado, for instance, are effectively the beginning of the end of neighborhood schools.  If we pay attention to this axiom, “culture follows structure,” we can be better prepared to preserve the cultural norms and values we find most precious.  And, we can let go of those norms and values that only exist because of outdated technologies, infrastructure and policies.

*     *     *

John Creighton writes on community life and public leadership at johncr8on.com.  He can be found on Twitter @johncr8on and on Facebook.

Picture Credits:  Dillon Reservoir by Flickr user rjones0856 at Flickr; Conversation at Drive-Thru by Flickr User Chris Inside.

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John Creighton

John is a student of community life and public leadership. He does research, writes, speaks and advises public leaders on strategies to activate citizens to take action.

John's professional journey includes twenty years work with public-oriented organizations including the U.S. Bureau of Primary Health Care, American Society of Newspaper Editors, Kettering and C.S. Mott Foundations, Corporation for Public Broadcasting, Demos Public Works Project and many Pulitzer prize-winning newspapers.  John is the former director and senior fellow with The Harwood Institute for Public Innovation.  As founder of Conocer, John designed a peer-to-peer learning network for forty-plus primary health care associations around the country.  He began his career working on the staff of two Kansas gubernatorial campaigns.

John is author or more than forty reports and articles. He has been a keynote speaker for groups ranging from the Western Governors Association, Nature Conservancy, National Association of Secretaries of State, Mid America Press Institute, Greater Midwest Association of Primary Health Care Centers, and the Poynter Institute for Media Studies.

One of John's joys is the opportunity to interview Americans from all walks of life.  He has had the privilege to sit down with such diverse groups - in such diverse places - as executives in the World Trade Center; community health care workers in South Carolina; AME church members in Atlanta; ranchers in North and South Dakota; union members in Flint, MI; casino workers in Las Vegas; newspaper reporters in Baltimore; media pioneers in California, and countless others in 42 states.

John grew up in a small town on the Great Plains where he learned community is not a concept but a rewarding, and practical, way of life.  John is a graduate of the University of Kansas and Harvard's Kennedy School of Government.  He and his wife Joni are raising three children in Longmont, Colorado where John serves on the school board.

Contact John Creighton

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