SAN DIEGO, February 16, 2012 – With the current difficult economy, businesses are searching for ideas that help them not only survive, but succeed. There is one powerful trend that is the friend of forward thinking business owners and entrepreneurs: The growing convergence of traditional and social media.
The trend began a few years ago when newspapers and magazines across the country successfully added interactive online editions to their print counterparts.
Now that trend is moving dramatically toward the direction of online TV. More dynamic than You Tube or U Stream, professional, state-of-the-art studios with production support and quality at a cost that makes it accessible to almost any business, big or small.
Furthermore with today’s technology, you don’t even have to live in the same city as where the studio is located to use the facilities. Exciting stuff.
Regardless of whether you are in the entertainment and communications field, sell investments for a living, or teach yoga, you now have a powerful communications tool that until very recently was reserved only for those companies with large support staffs and budgets.
This is an important development because it allows businesses to connect with their customers or attract new ones in a whole new way while complimenting what it is they are already doing. In Hollywood professional screenplay writers have an old adage they live by which states, “Show it, don’t say it.”
The online TV trend allows you to both show it and say it.
Rick Amato, syndicated columnist and radio talk show host, has recently launched his online broadcast.
“It’s a perfect complement to my business model,” Amato says. “I see it as a natural next step to what we were already doing. Like so many other businesses out there we were already connecting with our followers online through Twitter and Facebook and also through the radio show and an electronic newsletter.”
“Online TV allows us another affordable way to connect with people and further brand our message.”
A strong business branding tool is important, but it takes money to make money. I asked Amato if he viewed his new venture as a branding tool or as a revenue source?
“It’s both,” Amato says. “A portion of our business model depends upon deriving revenue from advertising sponsorship. Anytime we can add another method of content distribution and potentially increase our overall audience size at the same time, it is attractive to sponsors and to us.”
Completing his first show last week, Amato sees a bright future, “Now that we better understand the production demands my staff and I will be sitting down and building a marketing plan around the show to drive viewers just like the other facets of our business,” Amato says. “It’s about quality of content and getting the word out so people can find you. I also see other beneficial uses to us beyond the stand alone show. But its crawl, walk and run.”
While other business owners and entrepreneurs stress over the challenges posed by the economy, you now have an opportunity to make the powerful trend of the convergence of traditional and social media through online TV the newest social media tool for 2012.
Andrew Fellner is President and CEO of Strategic Global Investments, which owns and operates WazilloMedia.com a cutting-edge online TV network. He has a background in online media. You can reach him directly at Andy@wazillo.com
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