WASHINGTON, November 13, 2013 — In a desperate campaign to get young people enrolled, Obamacare is being marketing as hard drinking, “easy sex” insurance. In a takeoff on the iconic “Got milk?” advertising campaign, multiple ads targeted toward youth push Obamacare like a “blue pill” allowing for more drinking and more sexual hookups.
One advertisement aimed at young males shows college-age friends partying hard while one is doing a handstand on the beer keg. The text of the ad says, “Brosurance: Keg stands are crazy. Not having health insurance is crazier. Don’t tap into your beer money to cover those medical bills. We got it covered.”
Another ad in a similar vein titled Keg-ER says, “Not sure how I ended up here perched on top of this keg. I could totally fall, but that’s OK. My budget will stay balanced even if I don’t, because I got insurance.”
One advertisement uses former teen idol and actor Ryan Gosling and says, “Hey girl, you’re excited about easy access to birth control and I’m excited about getting to know you.”
What would any mother or any reasonable person conclude other than that Obamacare is being sold as the ticket to casual sex?
Another advertisement targeting young women shows a young woman making the “thumbs up” gesture while holding a package of birth control pills next to a handsome male.
The copy says, “Let’s get physical. OMG, he’s hot! Let’s hope he’s as easy to get as this birth control. My health insurance covers the pill, which means all I have to worry about is getting him between the covers. I got insurance. Now you can too.”
These messages can only be interpreted as ways to promote promiscuity as cool and hip — and with Obamacare being the ticket to more sex.
As one Twitter user tweeted, “So, basically ho-insurance.”
Meanwhile, a CDC study released February 13 shows that STDs are soaring, with young people aged 15-24 accounting for one-half of the estimated 20 million new infections each year that cost $15 billion in healthcare.
The taxpayer-funded campaign is the work of ThanksObamacare!, a project of Colorado Consumer Health Initiative and ProgressNow Colorado Education.
CNBC reports that “the term ‘Brosurance’ got six million mentions on Twitter in the first 30 or so hours after the campaign launched, while ‘got insurance’ got 1.7 million, according to Jason Stein, founder and president of Laundry Service, a New York-based social media agency.”
It is unknown who is actually signing up nationally, but the total is tiny compared to expectations and media reports are that policy cancellations may actually exceed enrollments.
A trip to the ThanksObamacare Facebook page shows many are not buying the edgy messaging geared toward signing up healthy young people — sign-ups that are crucial to the success of the law.
One visitor commented, “I hope this is a joke. If not and this is actually real, the people behind this should be ashamed. Makes me sick knowing you are promoting and condoning the type of behavior you are showing in your ads.”
Another lamented, “Seriously … what is wrong with this administration? Is this the best they can do?”
With five million more Americans losing insurance than having signed up for Obamacare at the fiasco called Healthcare.gov, the answer may be “yes.”
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