Atlanta Falcons look to technology to transform fan experience

Streamlining customer purchasing, stadium navigation the twin aim. Photo: Atlanta Falcons/NCR

ATLANTA, October 2, 2013 – The Atlanta Falcons have partnered with the world’s leading consumer transaction technologies company to enhance the fan experience at the Georgia Dome. The Falcons signed a four-year partnership with Duluth, Ga.-based NCR Corp. to implement new technology available starting on Monday, Oct. 7, when the Falcons host the New York Jets.

NCR’s technology will allow fans on the Georgia Dome’s main level to select, purchase, and pick up merchandise from a self-service kiosk at their own convenience or, for suite holders, be delivered directly to their seats.

Research shows that the longer fans have to wait in line to purchase merchandise, the more likely they are to leave before they make a purchase. This new technology will reduce the amount of time fans wait in line, according to NCR and the Falcons.

“We aim to transform everyday consumer purchases into exceptional experiences – whether shopping, dining, banking, traveling or enjoying one of America’s most popular sports,” said Susan Somersille Johnson, Vice President of Global Marketing for NCR. “We are teaming up with the Atlanta Falcons to make the game day experience even better by bringing new technology into the stadium to simplify purchases.”

The Falcons have also installed NCR’s Wayfinding interactive digital technology, geared toward making it easier for fans to navigate the multi-level Georgia Dome with the touch of a finger.

“The Atlanta Falcons organization wants to provide its fans with the best game day experience possible,” said Tim Zulawski, Vice President of Sponsorship Sales & Service for the Atlanta Falcons. “With the help of NCR, we have an opportunity to make the selection, purchase and pickup of Falcons merchandise easier and more convenient for our fans.”

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NCR, which powers more than 450 million consumer transactions per day, is also working with interns from Georgia Tech, who will assist suite holders with orders. This will provide the interns with an opportunity to learn how innovative technology enhances the fan experience, Johnson said.


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